Lamborghini exhibition center in Zhengzhou, China, is Lamborghini’s third independent designed exhibition center globally, after Milano and Dubai. The design starts with drawing inspiration from Lamborghini supercars’ powerful lines and dynamic angles. This logic is superimposed over the site, using parallelograms and triangles as a base language and expanding from there responding to the site.

Lamborghini, one of the best-known automobile manufacturers in the world for its supercar, works tirelessly pushing the envelope and evolving its corporate culture, creating a series of dream sports vehicles. The design gives full consideration to the spaces required for an exhibition hall and respects the client’s culture as a crucial driver of the project. The entire area is activated by design with continuous horizontal striation coupled with vertical twists. A simple but dynamic design leads visitors to explore and experience spatial uniqueness in this gigantic space of a “Supercar”.

The building includes four main functional spaces: a new car exhibition area, a services and maintenance area, VIP Lounge, and a management office. The full-length tilted glass wall strengthens the new car exhibition area. The subtle streamlined twist in the service and maintenance area hides the entrance on the west side of the building, using the cantilevered second floor to create a functional cover.